At Crown Paints, we believe in celebrating excellence, rewarding loyalty, and continuously innovating to meet the ever-evolving needs of our industry. That is why we are proud to announce the launch of our exclusive reward program for top-performing partners – the Crown Elite Club.
Through this program, named TAJI, we are recognizing the very best in our network by offering them a five-day, four-night all-expenses-paid luxury trip to Morocco. From the vibrant streets of Casablanca to the breathtaking Atlantic coast and the iconic Hassan II Mosque, this experience is more than a reward – it is a celebration of partnership, trust, and shared growth. With TAJI, we are not just acknowledging performance; we are elevating our partners to the very pinnacle of the industry.
Alongside this milestone, we also unveiled a new generation of eco-friendly, high-performance products that reflect our unwavering commitment to sustainability and innovation.
Among them is Crown Aqua Glow, a premium water-based enamel that redefines beauty and durability. Perfect for both interiors and exteriors, Aqua Glow delivers exceptional protection while offering a radiant, high-gloss finish – ideal for enhancing architectural details and safeguarding high-traffic areas.
We also introduced Crown Damp Protek, an environmentally conscious waterproof coating designed to tackle one of the most common household challenges – dampness. This advanced solution not only seals hairline cracks and prevents damp patches but also ensures breathable, long-lasting protection. As our Senior Product Manager, Rakesh Biswas, shared, dampness is a pervasive issue in many homes, and Damp Protek provides a high-performance answer that combines practicality with sustainability.
In addition, we launched Crown Rain Protek, a fiber-reinforced, liquid-applied acrylic coating engineered for extreme weather conditions. Creating a seamless and highly flexible membrane, Rain Protek shields walls, roofs, and terraces against torrential rain, harsh sun, and fluctuating climates – ensuring that every structure remains resilient, protected, and enduring.
Through TAJI and our new product innovations, we are reaffirming our position as not just a paint company, but as a trusted partner committed to driving growth, setting new industry standards, and building a sustainable future.
Written by Mary Were, “Story Architect” …… Photography By Cosmas Odinga, “Creative Monster”