Crown Paints sponsorship of the Ruff ’n’ Tuff 7s revived the essence of traditional community rugby, bringing together eight community clubs in a spirited pre-season tournament. Designed to feed into the National 7s Circuit, the event provided a platform to identify and nurture young rugby talent while fostering a strong sporting culture rooted in resilience and brotherhood.
At a time when many community clubs are facing hardship, the Ruff ’n’ Tuff 7s served as a reminder of rugby’s enduring values, teamwork, grit, and unity. Nondescripts RFC, alongside other community clubs, showcased the determination to keep the rugby ethos alive and inspire the next generation of players.
Crown Paints’ sponsorship went into every detail that made the tournament a success: site preparation and setup, team hospitality, medical and refereeing support, trophies to reward top performers, and live media broadcasting to engage audiences far and wide.
To add color and creativity to the day, Crown Paints set up a painting booth where children and adults alike explored their artistic side while interacting with the brand. This activity reflected Crown Paints’ commitment to not only supporting sport but also building communities through shared experiences.
The atmosphere was electric, with the Dohty Family on the decks delivering high-energy entertainment. Live Eye captured every moment, while Nation TV and Nondies’ social media platforms amplified the reach—ensuring fans across the country felt part of the action.
The Ruff ’n’ Tuff 7s was more than a tournament; it was a celebration of community, talent, and resilience. With Crown Paints at the forefront, the event embodied the spirit of brotherhood and reaffirmed the role of sport in bringing people together.
By powering the Ruff ’n’ Tuff 7s, Crown Paints not only supported the growth of grassroots rugby but also helped cement a pathway for future stars of the National 7s Circuit. It was a true celebration of talent, culture, and the enduring power of sport.
Written by Mary Were, “Story Architect” …… Photography By Cosmas Odinga, “Creative Monster”
Link: Ruff n Tuff Sevens